Introduction to Individual Giving

About this event

Historically, in the United States, individual giving has been the biggest source of private giving, far outpacing foundation or corporate giving. According to Giving USA , “American individuals, bequests, foundations, and corporations gave an estimated $592.5 billion to U.S. charities in 2024,” and, of that, individual giving “totaled an estimated $392.45 billion,” representing 66% of total giving.

A sustainable nonprofit organization has diversified funding streams, and individual donors can play an important role. If you or your organization is new to individual giving, this course is for you. We’ll provide you with an overview of the fundraising landscape and walk you through the key components of an individual giving program.

Upon completion of this course, you should be able to:

Explain the importance of individual giving in a nonprofit fundraising strategy

Identify key steps for a successful individual giving program

Draft a plan to start or improve your annual individual giving program

This class is brought to you in partnership with Candid, a nonprofit that helps other nonprofits serve their communities. As a Candid partner, we offer Candid’s key tools, including education and Candid search.