Marketing 101 for Small Businesses with the WBDC
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About this event
This interactive 30-minute workshop introduces the core principles of marketing and provides practical strategies that business owners can apply immediately.
Description:
This interactive 30-minute workshop introduces the core principles of marketing and provides practical strategies that business owners can apply immediately. Participants will learn how to identify their ideal customers, develop a compelling brand message, choose the right marketing channels, and create a simple marketing plan that drives results.
Topics Covered:
What marketing is and why it matters
Understanding your target audience
Market research fundamentals
The 4 Ps of Marketing
Branding and positioning
Digital marketing channels
Content marketing basics
The customer journey
Building a simple marketing plan
Measuring marketing success
Who Should Attend:
Small business owners, entrepreneurs, startups, and anyone looking to strengthen their marketing knowledge and attract more customers.
Learning Outcomes: By the end of this session, participants will be able to:
Define their target audience
Identify effective marketing channels
Develop a basic marketing strategy
Track key marketing metrics
Implement practical marketing tactics for business growth
Need guidance on your business?
Have a business question but don't need a full advising appointment?
Stop by WBDC's Business Advising Drop-In Office Hours at the Hartford Public Library.
Meet one-on-one in person with a WBDC Business Advisor Krista Rizzo to get answers to your questions, explore resources, and receive guidance on topics such as starting or growing your business, business planning, marketing, financing, operations, and more.
Whether you're just getting started or looking to take your business to the next level, we're here to help; no appointment necessary.
Additional WBDC Events:
Individual 1-on-1 business advising drop-in office hours. Hartford Public Library -- Downtown Branch, 500 Main Street, Hartford CT
Session dates
Thu, Nov 5, from 12:30 PM to 4:00 PM: go.ctwbdc.org/advising-nov5
Delivered in partnership with
WBDC -- Women's Business Development Council of Connecticut
Eligibility
This program is free and open to all entrepreneurs, whether just getting started or looking to their business to the next level
For additional information contact
Cece Ndlovu - cndlovu@ctwbdc.org
Listed by Hartford Public Library. Details can change — check the official page before you go.